- Venturi's vision was a reflection of a generation that despised impressive pretensions and anything it percieved to be destructive or overblown.
his declaration:
- prefers the complexity and contradiction in architecture
- prefers mixed elements rather than pure
- messy vitality over obvious unity
- prefer "both-and" rather than "either-or"
Venturi began to look, unblinkingly and without moralising, at the way we were.
- instead of turning away on the common enviroment in our towns/areas, learn to accommodate them and improve them on their own terms.
- Venturi's invitation to incorporate popular culture has had negative and positive consequences for the ordering and structuring of architecture.
POSITIVE = architect reconnect to the history of ideas and formal references
= buildings are for people- appreciate cultures not remanticise them.
NEGATIVE= the rebirth of "style" as an architectural issue
= now aesthetics in architecture has becomeuseful and valuable - product of sudden change and
excess.
- his idea and american popular culture has been applied by the mass = local traditions in other parts being substituted.
Venturi's recognition of complexity and the respect for what exists creates a necessary counteract to the severely destructive exaggerated observance of cpntemporary urban renewal which has brought many towns to the edge of catastrophe.
